OZ Media DigitalCase Study · All-in-One Marketing Package
How an Auto Mechanic Created a More Consistent Lead-Generation System
Westside Auto Care’s marketing was referrals, repeat customers and the occasional boosted post, with no way to see how any of it worked together. One connected package changed that.
Several marketing activities, none of them connected
Westside Auto Care provides auto servicing and mechanical repairs in Blacktown. The business relied on referrals, repeat customers and occasional boosted Facebook posts, with no consistent local SEO process and no structured Google Ads campaign.
There was no monthly marketing plan, no reliable conversion reporting, and no clear way to compare what any single activity was actually producing in bookings.
Separate activities, with no shared picture
Each marketing activity the business tried existed in isolation. Nobody could say which one, if any, was actually worth the time it took.
The business didn’t need more marketing activities. It needed the ones it already had to work as one system.
One connected system, not several disconnected suppliers
The business selected an all-in-one package covering the activities that, together, actually move bookings.
Every channel reporting into one monthly view
Rather than running each channel separately, we built them to work from the same plan and the same reporting.
Profile and suburb targeting
Google Business Profile optimisation and local SEO targeting the suburbs nearby, so the business showed up for the searches that matter most.
Google Ads and landing-page improvements
Service-page optimisation and landing-page improvements gave the ads somewhere built to convert.
Two to three weekly posts, reviews monitored
A consistent social posting schedule, with review monitoring and response processes running alongside it.
Conversion tracking and monthly reporting
Calls and enquiry forms were tracked, so every channel rolled up into one consolidated monthly report.
More than double the tracked enquiries
Within six months, every channel in the package was contributing, and the business could finally see it in one place.
Monthly tracked enquiries
+115%
(58 − 27) ÷ 27 = +115%
Google reviews
+81%
(76 − 42) ÷ 42 = +81%
Before and after at a glance
| Metric | Before | After 6 months |
|---|---|---|
| Monthly tracked enquiries | 27 | 58 |
| Google Business Profile actions | Baseline | +91% |
| Google Ads cost per enquiry | Baseline | −34% |
| Monthly social activity | Sporadic | 3 posts a week |
| Google reviews | 42 | 76 |
| Reporting | None, several suppliers | One consolidated monthly report |
Source: Figures are from Google Business Profile insights, Google Ads reporting and the client’s enquiry records over the six-month campaign. Figures are rounded and approximate.
“The main difference was having one person responsible for the overall picture.
We could see how search, ads, social media and reviews were working together.”
Westside Auto CareAuto servicing & repairs
An all-in-one package can be appropriate when a business needs several connected marketing activities but doesn’t have the time or expertise to coordinate separate providers.
Juggling too many marketing suppliers?
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Read articleResults shown are specific to each client, business and time period, taken from the client's own reports or from advertising platform data. They are not a guarantee of future results.