Local SEO & AI SEO
OZ Media Digital helps Australian businesses build sustainable organic visibility through SEO, Local SEO, content, Google Business Profile optimisation and emerging AI search optimisation. We focus on attracting the right customers, not just more traffic.
SEO strategy and execution backed by 17+ years of digital marketing experience.
Customers no longer discover businesses through traditional Google results alone. Today they can find you in all of these places.
Traditional SEO is still important, but visibility now extends beyond ten blue links on Google. Our approach considers traditional search, local search and emerging AI search visibility together.
No jargon and no guesswork. Here is what we do for your business each month.
We identify the services, locations and search opportunities most likely to generate qualified enquiries.
We improve the parts of your website that influence how search engines understand and rank your content.
Helping customers in your local market find your business.
Useful content based on what potential customers are actively searching for.
We build the signals that help search engines recognise your website as credible and authoritative.
We strengthen your visibility across emerging search experiences. No one can guarantee a mention in an AI answer, so we focus on giving your business the best chance of being understood and referenced.
For local businesses, reviews play an important role in customer trust and local visibility.
You should always understand what is happening and what it means for your business.
Every package includes strategy, Local SEO, content, authority building, AI search visibility and reporting. The difference is scale and depth.
Build strong SEO foundations and improve your local search visibility.
Best suited toSmall businesses targeting a defined local market.
Core inclusions:
Increase local visibility, authority and qualified organic enquiries.
Best suited toEstablished businesses in more competitive markets, or targeting multiple services or locations.
Everything in SEO Essentials, plus:
Build stronger authority across Google, Maps and emerging AI search platforms.
Best suited toCompetitive industries, larger and multi-location businesses, and companies targeting broader geographic markets.
Everything in SEO Growth, plus:
All prices are in Australian dollars and exclude GST. Want the complete technical breakdown? Request the detailed pricing guide.
A simple side-by-side view of what changes as you move up.
| Feature | SEO Essentials$695 + GST / month | SEO Growth$1,095 + GST / month | SEO Authority + AI$1,695 + GST / month |
|---|---|---|---|
| Priority SEO Keywords | 25 | 50 | 100 |
| SEO Strategy | Included | Included | Advanced |
| Technical SEO | Included | Enhanced | Advanced |
| SEO Content | 1 article/week | 2 articles/week | 4 articles/week |
| Authority Building | Included | Increased | Advanced |
| Local SEO | Included | Enhanced | Advanced |
| Google Business Profile | Included | Included | Included |
| Google Maps Tracking | Included | Included | Included |
| Review Strategy | Included | Enhanced | Enhanced |
| AI Search Visibility | Included | Enhanced | Advanced |
| Content Refresh | Basic | Included | Advanced |
| CRO Review | — | Quarterly | Quarterly |
| Reporting | Monthly | Monthly | Monthly |
| Strategy Review | As required | Quarterly | Quarterly |
We’ve kept this page simple so you don’t need to decode SEO jargon.
If you’d like the complete breakdown of all three packages, request the detailed pricing guide. It’s sent straight to your inbox.
Takes about 30 seconds. We’ll email the guide to you straight away.
Can’t see it? Check your spam or promotions folder.
Want to discuss which package suits your business? Book a free consultation.
Plain-English SEO, focused on enquiries rather than vanity metrics.
We first identify where the real search and commercial opportunities exist, rather than blindly producing content.
We focus on searches connected to genuine customer demand, not meaningless traffic.
You can see what is being worked on and how your search visibility is changing.
Traffic is only part of the equation. We also look at whether your website makes it easy for visitors to become enquiries.
See it in action: a Lower North Shore physio clinic grew its Google reviews from 9 to 54 in 90 days by rebuilding its Google Business Profile, with no ad spend.
Read the case studySearch behaviour is changing. People increasingly discover businesses through Google Maps, AI-generated answers and conversational search alongside traditional Google results.
Your website, content and authority working to rank for the searches that matter.
Being found by customers in your area, on the map and in local results.
Helping AI platforms understand and reference your business.
SEO FAQ
SEO is a medium-to-long-term growth strategy. Improvements to your Google Business Profile can show up quickly, but broader organic growth typically builds over months. How long it takes depends on your competition, your website's current authority and condition, your location, any previous SEO work, your existing content and what your competitors are doing. We don't promise rankings within a fixed timeframe.
No. No reputable SEO provider can guarantee a particular Google position, because search results depend on many factors outside anyone's control. We focus on what we can influence: improving your visibility, relevance and authority, and the number of qualified organic opportunities that reach your business.
SEO improves the visibility of your website in search results. Local SEO focuses on searches where location matters, including Google Maps and your Google Business Profile, such as "plumber near me" or "dentist Hornsby".
Yes. Google Business Profile optimisation and local visibility work are included in the packages where relevant to your business.
Yes. Every package includes SEO content, and the amount increases with the package: around one article a week in SEO Essentials, two in SEO Growth and four in SEO Authority + AI.
People increasingly find businesses through AI-powered search, including ChatGPT, Gemini and Google's AI results, as well as traditional search results. AI search optimisation helps structure and strengthen your content so your business has a better chance of being understood, referenced or discovered by these platforms. We can't guarantee that any AI platform will mention your business.
Generally, yes. We start with a technical assessment to confirm whether your existing website can support the strategy.
Not necessarily. We'll make recommendations if your website's structure, content, user experience or conversion issues are limiting SEO performance.
SEO Essentials suits smaller local businesses and businesses starting structured SEO. SEO Growth suits established businesses facing stronger competition. SEO Authority + AI suits businesses in competitive markets, larger geographic markets, or those seeking stronger topic and AI-search authority. If you're not sure, book a free consultation and we'll help you decide.
Book a free consultation and we’ll look at your current website, search visibility and competition before recommending the appropriate level of SEO investment.
Based in Hornsby or on Sydney’s North Shore? See our local SEO page for Hornsby and North Shore businesses.
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