Tracking set up too late
Pixel and conversion tracking go in the week of the sale, so Meta has no sales data to optimise towards.
Holiday 2026 · Meta Ads for retailers
Turn holiday browsers into buyers, from Black Friday to Post New Year sales.
Meta ad campaigns built for Australian retailers across Black Friday, Christmas, Boxing Day and the Post New Year sales. Fixed term, 1 November to 15 January. Setup done before the rush.
The problem
Most retailers lose the sale before it starts.
The same 10% off as everyone
When every store runs the same discount, there is no reason for a shopper to pick yours.
Ads launched the week of the sale
With no warm audience yet, you pay full price to reach people who have never heard of you.
Timing
When should your ads launch?
Pick the sale you're planning for. We show the ideal launch time, so Meta has about two weeks to learn before the sale starts.
Choose a sale to see your ideal launch time.
What you get
Set up properly, before the rush.
Tracking live before the rush
Meta Pixel and Conversions API set up and tested before Black Friday, so the ads learn from real sales from day one. In-store tracking for physical shops.
An offer that stands out
We help you build an offer that cuts through when the big retailers all run the same discount.
Retargeting that brings people back
Reach people who already visited your site, viewed a product or engaged with your page.
Fresh creatives for every sale moment
New ads for Black Friday, Cyber Monday, Christmas and Boxing Day, so your ads never go stale.
Packages
Which package fits me?
Move the slider to your monthly ad budget. The package that fits it is highlighted.
$1,000 per month
$500$10,000
Holiday Launch
$590/month + $490 setup
Minimum ad spend $1,000/month
- Pixel and Conversions API setup (or in-store tracking)
- 1 prospecting and 1 retargeting campaign
- 4 ad creatives, refreshed before Black Friday
- Offer strategy session and ad copy
Peak Season
$990/month + $490 setup
Minimum ad spend $2,500/month
- Everything in Holiday Launch
- Catalogue and dynamic product ads for online stores
- 8 creatives across Black Friday, Christmas and Boxing Day
- Fortnightly reporting call
Full Season
$1,690/month + $990 setup
Minimum ad spend $5,000/month
- Everything in Peak Season
- Full funnel: new customers, warm audiences and past-customer win-back
- 12 to 15 creatives, including short video, refreshed weekly in peak weeks
- Email or SMS tie-in for sale days, weekly reporting
All prices AUD, ex GST. Ad spend is paid directly to Meta and not included.
How it works
From first call to January report.
- 1
Book a 15-minute call
We confirm your goals, budget and store type.
- 2
Offer and audience workshop
We pin down the offer and who the campaigns should reach.
- 3
Tracking and campaign setup
Built and tested before your ideal launch date.
- 4
Launch and warm-up
Campaigns go live and start learning before the sale weeks.
- 5
Sale-day pushes
Black Friday, Christmas, Boxing Day and the Post New Year sales.
- 6
January wrap-up report
A full report on what worked across the season.
Enquire
Claim your holiday campaign spot.
We take on a limited number of retailers so every campaign gets proper attention.
Setup closes Saturday 31 October 2026.
After you send this, we call you within one business day to confirm your package and store type.
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Questions
Before you enquire
No. Ad spend is paid directly to Meta and is not included in the package price. Each package has a minimum monthly ad spend.
The setup fee covers building the tracking (Meta Pixel and Conversions API, or in-store tracking), the audience and campaign structure, and the first set of creatives before launch.
That's common. Poor results often come from tracking or the offer rather than the platform. We check both before spending on campaigns, and we'll tell you if the numbers don't stack up.
Yes. We set up in-store tracking for bricks-and-mortar retailers, and campaigns can be built to bring people into the shop.
The fixed term ends on 15 January. You get a wrap-up report in January, and whether to continue after that is your choice.
The package is a fixed term, 1 November to 15 January. We walk through the full terms with you on the call before you sign anything.
The next sale is coming. Your plan should be ready first.
Get the plan in place now, while there is still room in the holiday schedule.
Get my holiday plan