Google Ads Built Around the Searches That Turn Into Jobs

It depends on how competitive your industry and suburbs are, but most local-service businesses across Australia see meaningful lead volume from a monthly ad spend in the low-to-mid hundreds through to a few thousand dollars. We'll recommend a realistic starting budget based on your goals during the free strategy session, separate from our management fee.

Campaigns typically go live within a week of onboarding and can generate the first clicks and calls immediately, since paid ads don't depend on organic ranking. We spend the first two to three weeks tightening keywords, negative keywords, and ad copy based on real performance data.

Search Ads appear as sponsored results in regular Google search and give you full control over keywords, copy, and landing pages. Local Services Ads appear above them for eligible trades and professional services, are pay-per-lead rather than pay-per-click, and require a Google Guarantee/background check. We assess which (or both) suits your business.

No. There's no lock-in contract on our management fee after the first 3 months, and your ad spend budget is set by you and can be adjusted month to month.

The most common causes: keyword or audience targeting that's too broad, a landing page that doesn't match the ad, no conversion tracking set up, an account structure never optimised after setup, or budget spread too thin across too many campaigns. We run a free account audit to identify exactly which of these is dragging your results down.

Google Ads is intent-based, putting your business in front of people actively searching for your service right now. Meta Ads is interest and demographic-based, putting your offer in front of people who match your ideal customer profile even if they aren't searching yet, which makes it strong for brand awareness and retargeting. Most businesses get the best results running both.

Campaign structure and keyword or audience research, ad creative and copywriting, landing page setup and optimisation, conversion tracking, ongoing bid and budget management, negative keyword refinement, and transparent weekly or monthly reporting.

Ongoing management is the standard approach within our packages, because campaigns need continuous optimisation to keep improving over time rather than being set up once and left alone. Exact scope and flexibility is confirmed during your free strategy session.

Yes. Retargeting people who've already visited your site or engaged with your content is one of the highest-return paid tactics available, because it targets an audience already familiar with your business rather than a cold one.

It's not either/or. PPC delivers immediate visibility for as long as you're paying, and stops the moment budget stops. SEO builds compounding, ongoing visibility that keeps generating enquiries long after the initial work, but takes longer to build. The best results typically combine both.

No ethical agency can guarantee specific ad-platform outcomes. Rankings, cost-per-click, and conversion rates all depend on competition and platform algorithms outside anyone's direct control. What we commit to is transparent reporting, continuous optimisation, and honest conversations about what's actually working.

Conversion tracking is set up per campaign (call tracking, form submissions, booking events) and reported monthly in plain English: cost per lead, conversion rate, and ad spend efficiency, not just impressions or clicks.