A Google review landing page is a single, simple web page you send customers to after a job or visit, with one clear button that opens your Google review form. It removes the steps between "I'm happy" and "review posted", which is where most reviews get lost. Done properly, it has a thank-you, one button, and a separate way to raise a problem. Done badly, by filtering out unhappy customers or offering rewards, it breaks Google's policy and risks breaching Australian consumer law.
TL;DR:
- One page, one job: get a customer to your Google review box in as few taps as possible.
- Five elements: a thank-you headline, one line on why reviews matter, a big review button, optional prompts, and a separate contact option for problems.
- Never "review gate". Google's policy prohibits selectively soliciting positive reviews or discouraging negative ones.
- Never offer rewards. Google prohibits incentives for reviews, and the ACCC warns that incentives for positive reviews risk misleading consumers.
- Share it everywhere a customer already looks: a text after the job, a QR code on the invoice, an email signature.
Why Do Reviews Matter Enough to Build a Page for Them?
Reviews are part of how customers choose a local business, and part of how Google decides who to show. BrightLocal's 2025 consumer review survey found just 4% of consumers say they never read online business reviews.1 That is a US survey, but Australians use the same Google listings, the same star ratings and the same habits.
The local benchmark is high. Starworks analysed 175,238 Australian businesses with a live Google rating and found an average rating of 4.68 stars, with a median of around 25 reviews per business.2 A thin or quiet review profile stands out for the wrong reasons when most competitors look strong.
Reviews also feed Google's local ranking. Google's own Business Profile help page says positive reviews and helpful replies can help your business stand out, and that local results are based mainly on relevance, distance and prominence.3 We cover the wider rules for Australian businesses in How to Get More Google Reviews in Australia Without Breaking the Rules.
What Should Go on a Google Review Landing Page?
A good review landing page has five parts and nothing else. Every extra link, menu item or offer is another chance for the customer to get distracted and leave without reviewing.
1. A Friendly Headline
"Thanks for choosing us, Sam" or "Thanks for coming in today." If you send the link by text message, many tools can insert the customer's first name automatically, which makes the page feel personal rather than automated.
2. One Sentence on Why It Matters
"Reviews help local families find a plumber they can trust." Keep it short and honest. People are more willing to help when they understand the review helps other locals, not just your business.
3. One Big Button
Label it "Leave a Google review" and link it straight to your Google review form, not to your general profile page. Google's help page on getting more reviews explains that you can share a review link or QR code from your Business Profile, and that customers can use it to leave a review directly.4 Make the button large enough to tap easily with a thumb.
4. Optional Prompts on What to Mention
Some people freeze when faced with a blank review box. A couple of gentle prompts help: "What job did we do?" "What did you like about the visit?" Never write the review for them, and never suggest a star rating.
5. A Separate Path for Problems
"If something wasn't right, call us on [your number] so we can fix it." This gives an unhappy customer a direct line to you. It must sit alongside the review button, not replace it. The customer should always be free to leave a public review whatever their experience.
What Is Review Gating and Why Is It Banned?
Review gating means asking customers how their experience was first, then sending only the happy ones to Google and routing unhappy ones to a private feedback form. It looks clever, and it is exactly what Google's rules forbid.
Google's Maps user-generated content policy lists, as prohibited conduct, discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers.5 In practice that means:
- Do not show a "How did we do?" star selector that only reveals the Google button for four or five stars.
- Do not send review requests only to customers you think will be positive.
- Do send the same link, with the same wording, to every customer.
If most of your customers are happy, most of your reviews will be too. A few honest critical reviews, answered calmly, actually make a profile more believable.
Can You Offer a Discount or Prize for Leaving a Review?
No. Google's policy prohibits offering incentives, such as payment, discounts, or free goods or services, in exchange for posting a review.5 Reviews posted because of an incentive are treated as rating manipulation and can be removed.
Australian consumer law adds another layer. The ACCC's guidance on online reviews says offering discounts or free gifts in exchange for positive reviews risks misleading consumers and breaching the law, and that any incentive must be offered whether the review is positive or negative and be clearly disclosed.6 The ACCC also says it is against the law to create fake reviews or arrange for others to post them, including friends, family or staff who did not use the service.
Because Google's rule is stricter than the ACCC's, the safest approach for any business using Google reviews is simple: offer no incentive at all.
Are There Special Rules for Health Practices?
Yes. If you run a clinic, dental practice or other regulated health service, the National Law and Ahpra's advertising guidelines apply. Ahpra defines testimonials as recommendations or positive statements about the clinical aspects of a regulated health service used in advertising, and says comments about customer service or communication style that do not mention clinical aspects are not considered testimonials.7
Ahpra's guidelines also make clear the restriction does not stop patients posting reviews on review platforms. A review landing page that simply links to Google can therefore be fine, but do not republish clinical patient reviews on the landing page, your website or social media. Check with your professional body if you are unsure.
How Do You Get Customers to the Page?
The page only works if customers actually see the link at the right moment, which is straight after a good experience. Use the channels your customers already use with you.
- Text message after the job. The most effective option for trades and appointment-based businesses.
- QR code on your invoice, receipt, counter sign, business card or van.
- Email signature link for professional services.
- Follow-up email after a booking or delivery.
If you send review requests by email or SMS, the Spam Act applies to commercial messages. ACMA's guidance sets out three core rules: get consent, identify yourself as the sender, and make it easy to unsubscribe.8 A simple safeguard is to tell customers when they book that you may send a follow-up message, and keep a record of it.
How Do You Make the Page Work on a Phone?
Almost everyone will open your review page on a mobile. ACMA's 2026 research found 97% of Australian adults went online using a mobile phone in 2025.9 Design for that first.
- Keep it short. The button should be visible without scrolling.
- Use large text and a large button. Thumbs are less precise than mouse pointers.
- Make it load fast. Avoid heavy images, videos or pop-ups on this page.
- Test it yourself. Open the link on your own phone, on mobile data, and tap through to the review form before you send it to anyone.
How Do You Know If the Review Page Is Working?
Track three simple numbers each month: how many customers you sent the link to, how many new reviews arrived, and your average rating. If you sent the link to 40 customers and received 6 reviews, your conversion rate is 15%. Try small changes, such as sending the text sooner after the job or shortening the message, and watch whether the rate moves.
This is the same thinking as any conversion funnel: each step loses people, so remove steps wherever you can. We explain that idea for your whole website in Conversion Funnel Guide: Where Are You Losing Customers?
Build the page this week, send the link to your next five customers, and count how many reviews come back. Then make it part of every job. If you would rather have it built and automated for you, OZ Media Digital's Local SEO and AI SEO service includes compliant review systems that send the link automatically after each job, with no gating and no incentives. Book a free session and we will show you how it would work for your business.
FAQ
What is a Google review landing page?
It is a simple web page you send customers to after a job or visit, with a thank-you message and one button that opens your Google review form. It reduces the steps between a happy customer and a posted review.
Is review gating allowed on Google?
No. Google's Maps user-generated content policy prohibits discouraging negative reviews or selectively soliciting positive reviews. Send the same review link to every customer, whatever you think their experience was.
Can I give customers a discount for leaving a Google review?
No. Google prohibits offering incentives such as payment, discounts or free goods in exchange for reviews, and the ACCC warns that incentives for positive reviews risk misleading consumers and breaching the law.
How do I get my Google review link?
Your Google Business Profile lets you share a review link or QR code directly. Google's help page on getting more reviews explains how to find and share it from your profile.
Can health practices use a review landing page?
Yes, if it simply links to Google. Ahpra's guidelines say the testimonial restriction does not stop patients posting reviews on review platforms, but practices must not republish clinical testimonials in their own advertising, including websites and social media.
Do I need consent to text customers a review link?
If the message is commercial, the Spam Act applies. ACMA says you need consent, must identify yourself and must make it easy to unsubscribe. Telling customers at booking that you may send a follow-up, and recording it, is a sensible safeguard.
